Privacy Policy

1. Introduction

MyLiverType ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Take the liver type quiz
• Make a purchase
• Subscribe to our email list
• Contact us for support

This information may include: email address, name, payment information (processed securely through ThriveCart), and quiz responses.

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including IP address, browser type, operating system, referring URLs, and pages viewed.

3. How We Use Your Information

We use the information we collect to:

• Determine your liver type and deliver personalized protocols
• Process your transactions and send order confirmations
• Send you quiz results and product access information
• Respond to your inquiries and provide customer support
• Improve our website, products, and services
• Send marketing communications (with your consent)
• Comply with legal obligations

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We share information with trusted third-party service providers who assist us in operating our website and conducting our business (e.g., ThriveCart for payment processing, email service providers)
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred

All third-party service providers are contractually obligated to maintain the confidentiality and security of your information.

5. Cookie Usage

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Understand how you interact with our website
• Analyze website traffic and usage patterns
• Deliver targeted advertising (via Meta Pixel and similar tools)

You can control cookie preferences through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes SSL encryption, secure payment processing, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights (GDPR Compliance)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):

• Right to Access: You can request a copy of the personal information we hold about you
• Right to Rectification: You can request correction of inaccurate or incomplete information
• Right to Erasure: You can request deletion of your personal information
• Right to Restrict Processing: You can request that we limit how we use your information
• Right to Data Portability: You can request a copy of your information in a structured, machine-readable format
• Right to Object: You can object to our processing of your information
• Right to Withdraw Consent: You can withdraw consent for marketing communications at any time

To exercise these rights, please contact us at [email protected].

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Quiz results and purchase records are retained to provide ongoing access to your purchased products.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page with a new "Last updated" date.